What is the recommended Rate per GEO for each ad format?

Each ad format has different minimum and maximum rates based on traffic slices.

You can place your bid by the suggested rate card:

Recommended Rates
Important Note :The rate card is based of Ad-Maven's direct traffic, and does not include 3rd party traffic statistics, but it's a good starting point for both of them

PRO TIP → The Win Rate is an indicator that points to the campaign's performance. It shows the percentage of auctions won out of all the auctions in which the campaign participated.
The Win Rate can be checked for the whole campaign and each specific source ID separately.

It is based on the statistics from the previous day and will be displayed if there is sufficient information to calculate within 24 hours.

Where to find the Win Rate?

The Win Rate can be found on the Statistics page in the Ad-Maven Platform. It is mentioned in a particular column while checking the statistics.

The Win Rate is available for the whole campaign:



as well as for each source ID per campaign:



How can the Win Rate be used?

The Win Rate can help the advertiser to check if the campaign can get more traffic.
The Win Rate can be used to enlarge or limit the percentage of traffic the campaign receives. The low Win Rate will indicate to the advertiser if they should widen the volumes by increasing the rate or by adding more creatives to the campaign.
The Win Rate can also help to identify the sources in which the advertiser is winning or not getting enough traffic. When the advertiser knows that, it is possible to improve the campaign performance by optimizing it.
Please note that traffic is limited when creating a narrow-targeted campaign, so a high Win Rate is needed to make a campaign profitable.

The advertiser can measure the position in the auction with the Win Rate.
The Win Rate helps advertisers to understand the campaign's potential and where the campaign stands compared to others. A significant factor when participating in an auction is understanding how well the campaign entered the auction and claimed the traffic. If the percentage is high, the campaign will receive a lot of traffic, and the bid can easily be managed based on this indicator. It allows the advertiser to save money for the campaign by not increasing bids unnecessarily.**

Updated on: 17/11/2024