What tracking macros are available?

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What tracking macros are available?

Use these macros to best track and optimize your campaign. Feel free to message the team if you need additional parameters:

{:country_code}

• Represents the country code of the user viewing or clicking on the ad. This is typically based on the user's IP address.
• Example: "US" for the United States, "FR" for France.

{:click_id}

• Represents a unique identifier for the click. This is used to track individual clicks on the ad for attribution and reporting purposes.
• Example: "3092808642462986329" could be a unique click identifier.

{:source_id}

• Represents the ID of the traffic source. This helps identify where the traffic is coming from, such as a specific website or partner network.
• Example: "source_45" might refer to a particular affiliate or publisher.

{:sub_source_id}

• Represents a sub-identifier for the traffic source, often used for more granular tracking within a primary source.
• Example: "subsource_12" could identify a specific section or campaign within a primary source.

{:ip}

• Represents the IP address of the user interacting with the ad. This can be used for geolocation and other tracking purposes.
• Example: "192.168.0.1" as a typical IP address format.

{:user_agent}

• Represents the user agent string of the user's browser or device. This provides information about the browser, operating system, and device type.
• Example: "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/90.0.4430.212 Safari/537.36".

{:os_type}

• Represents the type of operating system the user is using. This can help in targeting and optimizing ads for specific OS types.
• Example: "Windows", "iOS", "Android".

{:os_version}

• Represents the version of the operating system the user is using.
• Example: "10.0.1" could be an OS version.

{:browser}

• Represents the browser being used by the user.
• Example: "Chrome", "Firefox", "Safari".

{:browser_version}

• Represents the version of the browser the user is using.
• Example: "90.0.4430.212".

{:campaign_id}

• Represents the ID of the ad campaign. This helps in tracking and reporting the performance of specific campaigns.
• Example: "campaign_678" could be a unique identifier for a particular ad campaign.

{:creative_id}

• Represents the ID of the specific creative used in the ad campaign. This helps in tracking the performance of different creatives.
• Example: "creative_001".

{:cost}

• Represents the associated cost for the click or impression.
• *Cost is per Click/View (CPV) and not in CPM

{:browser_language}

• Represents the language setting of the user's browser.
• Example: "en-US" for English (United States).

{:campaign_name}

• Represents the name of the campaign. This can help in organizing and tracking campaigns.
• Example: "Holiday_Sale_Campaign".

{:isp}

• Represents the Internet Service Provider of the user.
• Example: "Comcast", "AT&T".

{:filename}

• Represents the filename associated with the creative or campaign tracking.
• Example: "ad_banner_01.jpg".

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Updated on: 08/12/2024