Articles on: Campaign Management

What tracking macros are available?

**

What tracking macros are available?


Use these macros to best track and optimize your campaign. Feel free to message the team if you need additional parameters:


{:country_code}


  • Represents the country code of the user viewing or clicking on the ad. This is typically based on the user's IP address.
  • Example: "US" for the United States, "FR" for France.


{:click_id}


  • Represents a unique identifier for the click. This is used to track individual clicks on the ad for attribution and reporting purposes.
  • Example: "3092808642462986329" could be a unique click identifier.


{:source_id}


  • Represents the ID of the traffic source. This helps identify where the traffic is coming from, such as a specific website or partner network.
  • Example: "source_45" might refer to a particular affiliate or publisher.


{:sub_source_id}


  • Represents a sub-identifier for the traffic source, often used for more granular tracking within a primary source.
  • Example: "subsource_12" could identify a specific section or campaign within a primary source.


{:ip}


  • Represents the IP address of the user interacting with the ad. This can be used for geolocation and other tracking purposes.
  • Example: "192.168.0.1" as a typical IP address format.


{:user_agent}


  • Represents the user agent string of the user's browser or device. This provides information about the browser, operating system, and device type.
  • Example: "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/90.0.4430.212 Safari/537.36".


{:os_type}


  • Represents the type of operating system the user is using. This can help in targeting and optimizing ads for specific OS types.
  • Example: "Windows", "iOS", "Android".


{:os_version}


  • Represents the version of the operating system the user is using.
  • Example: "10.0.1" could be an OS version.


{:browser}


  • Represents the browser being used by the user.
  • Example: "Chrome", "Firefox", "Safari".


{:browser_version}


  • Represents the version of the browser the user is using.
  • Example: "90.0.4430.212".


{:campaign_id}


  • Represents the ID of the ad campaign. This helps in tracking and reporting the performance of specific campaigns.
  • Example: "campaign_678" could be a unique identifier for a particular ad campaign.


{:creative_id}


  • Represents the ID of the specific creative used in the ad campaign. This helps in tracking the performance of different creatives.
  • Example: "creative_001".


{:cost}


  • Represents the associated cost for the click or impression.
  • *Cost is per Click/View (CPV) and not in CPM


{:browser_language}


  • Represents the language setting of the user's browser.
  • Example: "en-US" for English (United States).


{:campaign_name}


  • Represents the name of the campaign. This can help in organizing and tracking campaigns.
  • Example: "Holiday_Sale_Campaign".


{:isp}


  • Represents the Internet Service Provider of the user.
  • Example: "Comcast", "AT&T".


{:filename}


  • Represents the filename associated with the creative or campaign tracking.
  • Example: "ad_banner_01.jpg".


**

Updated on: 08/12/2024

Was this article helpful?

Share your feedback

Cancel

Thank you!