Smart CPA on pop campaigns
Smart CPA is also known as a CPA Goal campaign. Smart CPA is an auto-optimization tool that helps drive conversions at the target price you set. Our algorithm predicts the traffic slices that are most likely to drive quality conversions at the desired price.
How does Smart CPA work?
The smart model is based on machine learning and large data sets. Once the campaign is launched, there is a period during which the algorithm learns to route the traffic most efficiently. During this period, the algorithm directs traffic sources to the campaign and analyses their CR, enabling it to set up an efficient CPM bid. Essentially, the algorithm determines the effective CPM based on similar offers and the CPA goal.
Additionally, the traffic directed to the campaign is based on campaign parameters such as GEO, operating system, browser, campaign product, conversion flow, and more.
Please note that during the testing period, the cost of traffic per conversion may exceed the CPA Goal. Once this period is over, the cost will be close to the required CPA Goal.
The payment method
The system optimizes auto-bidding strategy to get conversions at the desired price, drive more relevant traffic, and cut off inefficient traffic.
This technology is built on CPM or CPC bidding, and advertisers are paying for the algorithm calculation cost of each impression or click, while the system finds converting traffic according to the
desired CPA and targeting.
Traffic prices adjust dynamically. If a source generates few conversions, the system will lower its bid for that traffic. Conversely, if a source delivers many conversions, the algorithm will increase the bid to secure more of that traffic.
How does Smart CPA work?
The smart model is based on machine learning and large data sets. Once the campaign is launched, there is a period during which the algorithm learns to route the traffic most efficiently. During this period, the algorithm directs traffic sources to the campaign and analyses their CR, enabling it to set up an efficient CPM bid. Essentially, the algorithm determines the effective CPM based on similar offers and the CPA goal.
Additionally, the traffic directed to the campaign is based on campaign parameters such as GEO, operating system, browser, campaign product, conversion flow, and more.
Please note that during the testing period, the cost of traffic per conversion may exceed the CPA Goal. Once this period is over, the cost will be close to the required CPA Goal.
The payment method
The system optimizes auto-bidding strategy to get conversions at the desired price, drive more relevant traffic, and cut off inefficient traffic.
This technology is built on CPM or CPC bidding, and advertisers are paying for the algorithm calculation cost of each impression or click, while the system finds converting traffic according to the
desired CPA and targeting.
Traffic prices adjust dynamically. If a source generates few conversions, the system will lower its bid for that traffic. Conversely, if a source delivers many conversions, the algorithm will increase the bid to secure more of that traffic.
Updated on: 26/11/2024
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