Articles on: Campaign Management

How do I create my first POP campaign?

1. Create a new campaign

Click on the Home page at the top of the screen, then select “Create Campaign”.



Choose your campaign's advertising format.

Choose the format that best fits your campaign goals, such as pop ads, push notifications, or Interstitial.



Choose a name for your campaign.

Choose a Pricing Model for your campaign.

Decide whether you want a cost-per-impression (CPM), or SmartCPA acquisition.

Enter Destination URL(your campaign Link), and add the relevant Macros.

Provide the URL where users will land when they click on your ad. Add tracking macros to best track and optimize your campaign.

Specify your campaign category and conversion flow.

Define the campaign type that describes your offer, such as: App, Extension, or Installer.

Configure filleters optimization.

Set your GEO targeting and bid - Choose the Countries you want to target and set your bid amount for ad placements in those options.

Select the device, operating system, and browser settings - Specify which devices (desktop, mobile), operating systems (e.g. iOS, Android), and browsers (e.g. Chrome, Safari) you want your ad to appear on.

Traffic types - Add any necessary adult or proxy filters. Select the desired traffic type and manage your whitelist/blacklist of sources/sub-sources.



Set campaign scheduling:

Select Time, set the schedule for when your ads should run or end.

Frequency cap, define how often your ad is shown to the same user For more details on frequency cap options.



Campaign budget Select the Budget options.

Set your total budget daily cap and unlimited campaign cap, which means the campaign will use all of your budget in the period of time.



When you finished with the configuration tools, click “Submit & Activate”.

*For Smart CPA campaigns - Please make sure you implement postbacks correctly!*

And you are all set!

Now, you just need to wait for your campaign approval.

Updated on: 26/11/2024

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