What tracking macros are available?

What tracking macros are available?

Use these macros to best track and optimize your campaign. Feel free to message the team if you need additional parameters:

{:country_code}

Represents the country code of the user viewing or clicking on the ad. This is typically based on the user's IP address.
Example: "US" for the United States, "FR" for France.

{:click_id}

Represents a unique identifier for the click. This is used to track individual clicks on the ad for attribution and reporting purposes.
Example: "3092808642462986329" could be a unique click identifier.

{:source_id}

Represents the ID of the traffic source. This helps identify where the traffic is coming from, such as a specific website or partner network.
Example: "source_45" might refer to a particular affiliate or publisher.

{:sub_source_id}

Represents a sub-identifier for the traffic source, often used for more granular tracking within a primary source.
Example: "subsource_12" could identify a specific section or campaign within a primary source.

{:ip}

Represents the IP address of the user interacting with the ad. This can be used for geolocation and other tracking purposes.
Example: "192.168.0.1" as a typical IP address format.

{:user_agent}

Represents the user agent string of the user's browser or device. This provides information about the browser, operating system, and device type.
Example: "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/90.0.4430.212 Safari/537.36".

{:os_type}

Represents the type of operating system the user is using. This can help in targeting and optimizing ads for specific OS types.
Example: "Windows", "iOS", "Android".

{:os_version}

Represents the version of the operating system the user is using.
Example: "10.0.1" could be an OS version.

{:browser}

Represents the browser being used by the user.
Example: "Chrome", "Firefox", "Safari".

{:browser_version}

Represents the version of the browser the user is using.
Example: "90.0.4430.212".

{:campaign_id}

Represents the ID of the ad campaign. This helps in tracking and reporting the performance of specific campaigns.
Example: "campaign_678" could be a unique identifier for a particular ad campaign.

{:creative_id}

Represents the ID of the specific creative used in the ad campaign. This helps in tracking the performance of different creatives.
Example: "creative_001".

{:cost}

Represents the associated cost for the click or impression.
Cost is per Click/View (CPV) and not in CPM

{:browser_language}

Represents the language setting of the user's browser.
Example: "en-US" for English (United States).

{:campaign_name}

Represents the name of the campaign. This can help in organizing and tracking campaigns.
Example: "Holiday_Sale_Campaign".

{:isp}

Represents the Internet Service Provider of the user.
Example: "Comcast", "AT&T".

{:filename}

Represents the filename associated with the creative or campaign tracking.
Example: "ad_banner_01.jpg".

Updated on: 08/12/2024