What are the pricing models on our platform?
In Ad-Maven, we understand the value of each unique campaign. That is why we would like our partners to benefit as much as possible by running a flexible approach to the pricing models and ad formats.
We provide three ad formats:
Pop
Push Notifications
Interstitial
Each format works over different pricing models. Such as CPM/ CPC.
CPM - CPM stands for Cost Per Mille, which means cost per thousand impressions. An impression is counted each time an ad is displayed to a user. This model is ideal for brand awareness campaigns where the goal is to get your ad seen by as many people as possible.
Smart CPA - AKA CPA Goal campaign. CPA Goal is an auto-optimization technology performed according to the required price per conversion. The algorithm can predict the traffic slices most likely to drive quality conversions at the desired price.
This technology is built atop CPM or CPC bidding, and advertisers are paying for the algorithm calculation cost of each impression or click, while the system finds converting traffic according to the desired CPA and targeting.
CPC (Cost per click) - You will get charged only when someone clicks on your ad. It is also one of the most beneficial bidding models for advertisers who know exactly how much they are willing to spend. This way, you are getting full control over your budget. In other words, with CPC, you spend your campaign budget only on impressions that lead to clicks. When a user clicks on your ad, they’re taken directly to your website, where they can be converted into a customer. Available for Push Notifications, Interstitials ad formats.
We provide three ad formats:
Pop
Push Notifications
Interstitial
Each format works over different pricing models. Such as CPM/ CPC.
Pop:
CPM - CPM stands for Cost Per Mille, which means cost per thousand impressions. An impression is counted each time an ad is displayed to a user. This model is ideal for brand awareness campaigns where the goal is to get your ad seen by as many people as possible.
Smart CPA - AKA CPA Goal campaign. CPA Goal is an auto-optimization technology performed according to the required price per conversion. The algorithm can predict the traffic slices most likely to drive quality conversions at the desired price.
This technology is built atop CPM or CPC bidding, and advertisers are paying for the algorithm calculation cost of each impression or click, while the system finds converting traffic according to the desired CPA and targeting.
Push:
CPC (Cost per click) - You will get charged only when someone clicks on your ad. It is also one of the most beneficial bidding models for advertisers who know exactly how much they are willing to spend. This way, you are getting full control over your budget. In other words, with CPC, you spend your campaign budget only on impressions that lead to clicks. When a user clicks on your ad, they’re taken directly to your website, where they can be converted into a customer. Available for Push Notifications, Interstitials ad formats.
Updated on: 26/11/2024
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