Traffic Quality: Choose Your Focus

Not sure which traffic quality option to pick?

Here’s a short guide to help you choose the setting that best fits your campaign goals:

Strong Engagement Focus (High Intent):

Reach users more likely to engage with your ad. Best for campaigns aiming for meaningful interactions or conversions.

Fewer but higher-value impressions from premium placements.

Broad Exposure (Wide Reach):

Maximize visibility across a large audience. Ideal for brand awareness, product launches, or reinforcing your message.

More impressions for the same budget, but lighter engagement.

Which to choose:

For engagement or conversions **→ choose **Strong Engagement Focus (High Intent)

For brand **awareness or **visibility **→ choose **Broad Exposure (Wide Reach)

Note:

High-intent impressions typically cost more per thousand (CPM) but drive stronger engagement. Broad exposure offers wider reach at a lower CPM.

Pro Tip:

Many advertisers combine both: start with Broad Exposure to build awareness, then shift to Strong Engagement Focus to capture interested users once your brand is familiar..

Ready to go?

Select the traffic quality that fits your campaign goal and start optimizing your reach today!

Updated on: 23/03/2026