First & Second Conversions

To get the most out of your campaigns, here’s a quick guide to how first and second conversions help track performance and improve results:

First Conversions (Primary Optimization Signal):

Our system currently optimizes based on first conversions - the user’s first key action such as a registration, first purchase, or initial deposit.

These events give our algorithm the strongest and most reliable signal to automatically adjust bidding and delivery for better performance.

https://pixel-maven.com/pixel?info=XXXXX&unique_req={externalid}&value={payout}

Second Conversions (Retention & Quality Insights):

Second conversions - like repeat purchases or additional deposits - are not yet used in automated optimization, but they are still closely monitored.

Our optimization team reviews this data to identify traffic sources that consistently bring high-quality, repeat-engaging users. When strong patterns appear, we may manually adjust campaign targeting or work with publishers to secure more of that high-value traffic.

https://pixel-maven.com/pixel?info=XXXXX&dimension=adp&unique_req={externalid}&value={payout}

Why This Matters:

First conversions ensure your campaigns receive fast, accurate optimization.

Second conversions help identify long-term value and guide strategic improvements .

Together, they provide a clearer picture of user quality and can lead to smarter adjustments that boost overall performance.

In short:

Automatic optimization runs on first conversions. Second conversions guide manual improvements that help you capture more high-quality users over time.

If you choose the Second Conversion option, make sure to check "Add Dimension Parameter" at the bottom of the page to receive the correct Second Conversion Postback URL.

If you do not use this option, leave it unchecked to get the appropriate Postback URL.

Updated on: 23/03/2026