Question 1

Smart CPA on pop campaigns

Accepted Answer

Smart CPA is also known as a CPA Goal campaign. Smart CPA is an auto-optimization tool that helps drive conversions at the target price you set. Our algorithm predicts the traffic slices that are most likely to drive quality conversions at the desired price. **
How does Smart CPA work? **** The smart model is based on machine learning and large data sets. Once the campaign is launched, there is a period during which the algorithm learns to route the traffic most efficiently. During this period, the algorithm directs traffic sources to the campaign and analyses their CR, enabling it to set up an efficient CPM bid. Essentially, the algorithm determines the effective CPM based on similar offers and the CPA goal.
Additionally, the traffic directed to the campaign is based on campaign parameters such as GEO, operating system, browser, campaign product, conversion flow, and more.

Please note that during the testing period, the cost of traffic per conversion may exceed the CPA Goal. Once this period is over, the cost will be close to the required CPA Goal.

The payment method The system optimizes auto-bidding strategy to get conversions at the desired price, drive more relevant traffic, and cut off inefficient traffic.

This technology is built on CPM or CPC bidding, and advertisers are paying for the algorithm calculation cost of each impression or click, while the system finds converting traffic according to the desired CPA and targeting.

Traffic prices adjust dynami

Question 2

How to integrate Ad-Maven S2S conversion tracking?

Accepted Answer

Press your Profile icon -

Press Tracking URL -

select a Tracker or CPA network from the list below.

Ad-Maven integrated ready-to-use Postback links with several trackers:

All you need to do is to copy our ready-to-use Postback.Note: You don't need to make any changes in Postback when selecting a tracker from the list.
Put our Postback into your tracker.

If you didn't find a tracker in the suggested list

Go to the Tracking tab and select "Other".

And do the same steps as explained.

**

Question 3

What is the recommended Rate per GEO for each ad format?

Accepted Answer

**

Each ad format has different minimum and maximum rates based on traffic slices.

You can place your bid by the suggested rate card:

Recommended Rates

Important Note :The rate card is based of Ad-Maven's direct traffic, and does not include 3rd party traffic statistics, but it's a good starting point for both of them

PRO TIP → The Win Rate is an indicator that points to the campaign's performance. It shows the percentage of auctions won out of all the auctions in which the campaign participated.
The Win Rate can be checked for the whole campaign and each specific source ID separately.

It is based on the statistics from the previous day and will be displayed if there is sufficient information to calculate within 24 hours.

Where to find the Win Rate?

The Win Rate can be found on the Statistics page in the Ad-Maven Platform. It is mentioned in a particular column while checking the statistics.

The Win Rate is available for the whole campaign:

as well as for each source ID per campaign:

![](https://lh7-rt.googleusercontent.com/docsz/AD4nXf4qrsm8o2QUEiF-SDTYOf8quPLoiaUec-Z88RY9HA2Sq-ziDSu1BlA0zlu5sIzvTwb-508xsKqvQHeSti3Vgfh6w0gfhWnEja0BsNgZElrKO8R8idVjldhDUFZc-U0Xkd4f-ek

Question 4

What is Source Id / Sub Source Id

Accepted Answer

Traffic is usually incoming from a lot of different sources, whether it's only our direct traffic, or if you've included 3rd party traffic and are now buying traffic from our partners, this guide will help explaining what are the Source Id / Sub Source Id on our platform.

**Source Id ** This segmentation represents a traffic source from a higher level hierarchy point of view, either one of Ad-Maven's direct sources, or a 3rd party traffic partner source.

For Direct traffic - a Source Id is standalone, meaning it is the only one in the hierarchy. For 3rd party traffic - a Source Id will be representing a partner's main source and it's type (for example Pop + Mainstream), Under that hierarchy there is Sub Source Id.

Sub Source Id This segmentation represents a specific traffic source from a lower level and micro management point of view, it comes in the format of SourceId_SubSourceId.

For Direct traffic - Since direct Source Id is standalone, it has no hierarchy beneath it, and will appear like the Source Id with "-1" on the SubSourceId parameter - SourceId-1, For example :

SourceId 123456 ↓ Subsource Id 123456_-1

For 3rd party traffic - Sub Source Id will represent all the sub sources (or what you may know as subid/zone) that are under a Source Id, For example :

SourceId 85712 ↓ SubsourceId 85712_59193

![An example for SourceId and SubSourceId hierarchy](https://storage.crisp.chat/users/helpdesk/website/f352dd782f6b280/sourcesubsourceexampledraw

Question 5

What are the available payment methods?

Accepted Answer

**

We offer a variety of payment methods to ensure flexibility and convenience for our partners. Below are the payment options we currently support:

Credit Card - BlueSnap
PayPal
Wire Transfer
Cryptocurrency - ERC20
Paxum
Payoneer
Capitalist

If you have any questions or need assistance choosing the best payment method for your needs, please feel free to contact our support team

**

Question 6

How do I create my first POP campaign?

Accepted Answer

**1. Create a new campaign

Click on the Home page at the top of the screen, then select “Create Campaign”.

Choose your campaign's advertising format.

Choose the format that best fits your campaign goals, such as pop ads, push notifications, or Interstitial.

Choose a name for your campaign.
Choose a Pricing Model for your campaign.

Decide whether you want a cost-per-impression (CPM), or SmartCPA acquisition.

Enter Destination URL(your campaign Link), and add the relevant Macros.

Provide the URL where users will land when they click on your ad. Add tracking macros to best track and optimize your campaign.

Specify your campaign category and conversion flow.

Define the campaign type that describes your offer, such as: App, Extension, or Installer.

Configure filleters optimization.

Set your GEO targeting and bid - Choose the Countries you want to target and set your bid amount for ad placements in those options.
Select the device, operating system, and browser settings - Sp

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